First Look At Facebook’s New News Feed. Of Course Digital Afro Has It Before it’s Even Launched

“How we’re all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.”

The new news feed features three major components:

• Bigger Images
• Multiple Feeds
• Mobile Consistency

A New Focus on Imagery

The new look is a radical departure from the Facebook of old. It’s mobile-inspired and consistent across devices.

When it comes to the feed itself, the focus on stories is now much more visual. Greater emphasis is given to images — which are now much larger. Photos now make up nearly 50% of news feed stories and are now front and center.

If you see shades of Instagram — or Google+ — in the new feed, you aren’t alone. We see them too. Facebook says it is following trends on where design is headed and it is clear that trend includes big photos and a clean, navigable design.

More Feeds, More Control

As for the “feeds” aspect of news feed, users now have access to more types of feeds and have more control over how those feeds are displayed.

Users can subscribe to different types of feeds, including feeds from all friends, close friends, music, photos, games and those who a user “follows.”

And, for those of us who hate how Facebook sorts news feed content, a chronological view is now available.

It’s not clear how these new feeds will affect promoted stories and content or the longer-lasting impact it may have on brands and pages.

Mobile Consistency

The new news feed design was inspired by mobile. It takes significant cues from the Facebook mobile apps for phones and tablets, adding a new side navigation bar and more white space.

Understanding that more users are accessing Facebook from mobile than ever, Facebook is focused on making the overall experience more consistent, regardless of platform.

The new feed will start rolling out today on web.

Let us know your thoughts on the changes in the comments.

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